Williams Rebrands as Atlassian Williams in January 2026

Williams will rebrand as the Atlassian Williams F1 Team from January 2026, unveiling a 21st-century reimagining of founder Sir Frank Williams’ 'Forward W' emblem that will debut alongside Formula 1’s new technical regulations. Owned by Dorilton Capital and led by team principal James Vowles, the rebrand is presented as a bridge between the team’s historic success (nine Constructors’ titles, seven Drivers’ championships) and its ambition to return to the front of the grid. Williams have shown marked improvement this season, reaching 111 points—more than in their previous seven seasons combined—and are targeting a top-five finish in the Constructors’ Championship. Drivers Alex Albon (eighth in the Drivers’ standings) and Carlos Sainz (who secured the team’s first podium since 2021) have been central to the revival.