Bengaluru F&B Startup Nuvie Raises $450K Pre-Seed Funding

Bengaluru-based food and beverage startup Nuvie has raised $450,000 (around ₹3.8 crore) in its maiden pre-seed funding round led by startup accelerator PedalStart, with participation from prominent investors including Mukesh Bansal, Ayyappan R, Chanakya Gupta, and Arun Sharma. Founded by ex-Cult.fit leaders Prashant Paliwal and Hem Narayan, Nuvie aims to redefine healthy eating by offering indulgent yet nutritious products such as protein-rich milkshakes, chocolates, and upcoming protein-infused cold coffee called “Proffee.” The startup has rapidly expanded its presence to over 100 premium retail stores across major Indian metros and over 200 gyms, along with availability on quick commerce platforms. Early traction has been strong, with monthly revenue exceeding ₹10 lakh from launch, and the company targets an annual recurring revenue of ₹10 crore by the end of 2025. The funds raised will primarily support new product development, brand building, content creation, and scaling distribution to accelerate growth. Investors and founders emphasize the growing demand in India for innovative, tasty, and nutritious food options that blend health and indulgence for lifestyle-conscious consumers.