Asda Launches Grinch-Themed 2025 Christmas Ad Highlighting Low Prices Amid Cost Crisis

Asda has launched its 2025 Christmas campaign featuring the Grinch, a character traditionally known for his disdain for the festive season, to highlight the anxieties many shoppers face about holiday costs. The 90-second advert, directed by Dexter Fletcher and created by Lucky Generals, uses a humorous reworking of "Let It Snow" to underscore Asda's commitment to low prices, drawing the Grinch into their stores where he warms to the festive spirit thanks to affordable shopping options. Unlike many seasonal campaigns that focus on spectacle, Asda maintains its consistent "That's Asda Price" strategy, aiming to provide real value to families struggling with the cost of living crisis. The campaign acknowledges the financial pressures of Christmas but offers reassurance that good prices can make the season enjoyable for everyone, even the ultimate Christmas cynic. The advert debuted on social media and ITV1 in early November and is supported by a comprehensive marketing push including in-store promotion and PR activities. Asda's approach is notable for addressing the current economic climate head-on, rather than sidestepping it during the holiday period.