France Senate Advances Fast Fashion Ad Ban

France's Senate has approved revised legislation to combat the environmental impact of fast fashion, specifically targeting advertising from ultra-fast fashion e-commerce platforms such as Shein and Temu. The law distinguishes between ultra-fast and classic fast fashion, aiming to ease advertising restrictions on some European brands while still addressing the practices of major global players. Meanwhile, the fashion industry is seeing a resurgence of nostalgia-driven trends, such as the Coach Tabby bag and the return of the bandage dress, both appealing to Gen Z and millennials. Specialty stores like Outline in Brooklyn are shifting toward curated print catalogues as an alternative to traditional e-commerce, emphasizing intentionality and customer lifestyle. Emerging brands are promoting inclusivity, eco-consciousness, and cultural identity as central values. Overall, the sector is increasingly defined by sustainability, regulatory action, and a blend of vintage and modern influences.