Fox Takes Stake in Shadow Lion Studio

Fox Sports has taken an ownership stake in Shadow Lion, the entertainment and marketing studio co‑founded by Tom Brady, deepening its relationship with the seven‑time Super Bowl champion beyond his role as lead NFL analyst. The partnership will develop original programming — feature documentaries, digital and event‑based content — to extend Fox Sports' storytelling calendar year‑round, and will include a Shadow Lion office on the Fox lot to scale production. The first project is a docuseries about Brady’s alma mater, the University of Michigan, with Brady and former coach Jim Harbaugh serving as executive producers. Fox Sports CEO Eric Shanks called the move a long‑term, natural partnership that could give Fox a “different gear,” and Brady said it extends the Fox Sports experience beyond NFL games. Financial terms were not disclosed; Shadow Lion has been reported as a roughly $5 million venture. The deal builds on Brady’s existing 10‑year, $375 million TV agreement with Fox.