United Expands Polaris Lounge, Sets Industry First

United Airlines has reopened its expanded Polaris Lounge at Chicago O’Hare International Airport, now spanning nearly 25,000 square feet and seating over 350 international business class travelers. The lounge features two full-service bars, a first among U.S. business class lounges, and a private dining room for 50 guests offering an elevated à la carte menu. Designed in partnership with Crate & Barrel, the space includes local artwork, additional restrooms, private workspaces, and a mezze station. The upgrades aim to attract premium customers and set United apart in a competitive market for high-spending travelers. United is also planning Polaris Lounge expansions in key hubs including Newark, Denver, Houston, and San Francisco. Executives state these enhancements are intended to make United the preferred choice for luxury-focused flyers.