Kroger, Uber Expand Delivery to 2,600 Stores

Kroger expanded its partnership with Uber to bring the full store assortment to Uber Eats beginning in early 2026, available from more than 2,600 Kroger stores across banners including fresh groceries and private-label products. The deal integrates Uber Eats’ restaurant selection into the Kroger app so shoppers can order groceries and restaurant meals in a single experience and schedule delivery. The companies will link loyalty programs with cross-promotional trials: Kroger Boost members receive an extended Uber One trial (including 6% cash back, $0 delivery fees and other Uber One perks), while Uber One members get an extended Boost trial (including 2X fuel points and $0 Kroger delivery); Boost members will see reduced or $0 delivery and service fees. Kroger and Uber will also collaborate on retail media offerings to help brands reach customers. The expanded tie-up deepens Kroger’s store-based fulfillment strategy amid other delivery partnerships, including a recent arrangement with DoorDash.