BBC Launches Summer Campaign Highlighting Women's Sport Across Major Events

This summer, the BBC is spotlighting women's sport with a comprehensive lineup of major events including the Women's Euros, Women's Rugby World Cup, World Athletics Championships, Wimbledon, The Hundred cricket tournament, and historic women's tennis at Queen's, where women will compete for the first time in over 50 years. To celebrate and promote these events, the BBC has launched the 'Names Will Be Made' campaign, which aims to champion female athletes by sharing their stories of resilience, passion, and triumph across multiple BBC platforms including TV, radio, iPlayer, and the BBC Sport website and app. The campaign includes a dedicated webpage showcasing women's sport content, participation opportunities, and related stories from both sports and non-sport BBC programming. BBC Sport director Alex Kay-Jelski emphasized the broadcaster's legacy in championing women's sport, highlighting the commitment to no sidelines or second billing for female athletes. Broadcaster Gabby Logan echoed this sentiment, underscoring the societal importance of showcasing women excelling in sports to inspire belief in their limitless potential. The BBC's coverage aims to bring people together to celebrate and build on the momentum of women's sports, providing a platform that elevates athletes from grassroots to elite levels.