Global Media Leaders Discuss AI Impact on Journalism at Shusha Forum

The 3rd Shusha Global Media Forum highlighted the transformative impact of artificial intelligence (AI) on journalism, with leaders emphasizing AI's role in enhancing fact-checking, investigative reporting, and preserving cultural identity within media. Vugar Aliyev of Azerbaijan’s AZERTAC stressed the necessity of combating misinformation using AI verification tools, while Jameel Al-Barmawi of Jordan’s Petra urged embracing AI as a means to maintain journalistic credibility in a digital age. Additionally, Ayna Zadabek of Kazakhstan's Qazcontent noted that AI is revitalizing analytical journalism and investigative genres, while AI training is expanding beyond journalists to entire media organizations to boost efficiency and protect national context. The Pan-African Media Councils Summit in Arusha also called for ethical AI use and inclusive journalism, cautioning against uncritical adoption of AI tools not designed for African contexts and emphasizing the importance of transparency and capacity building. Meanwhile, analysis from Forbes reflects on the broader challenges facing traditional newspapers, including diminished newsroom resources and a loss of journalistic confidence amid the rise of digital media. Together, these perspectives illustrate a media landscape in flux, balancing AI-driven innovation with the enduring need for ethical, accurate, and culturally sensitive journalism.