Ford Plans Major Low-Cost EV Platform Reveal in Kentucky

Ford is preparing to unveil a new low-cost electric vehicle platform and associated models at an event in Kentucky on August 11, 2025, which CEO Jim Farley has described as a “Model T moment” for the company. This initiative aims to address declining EV sales and intense competition by offering affordable EVs, with the first vehicles expected around 2027, including a mid-size pickup that may carry the Ford Ranger badge. The new platform is developed by a specialized skunkworks team and will enable the production of multiple vehicle styles with integrated digital experiences, leveraging a unified architecture for both electric and internal combustion engine vehicles. Ford plans to manufacture these EVs domestically, utilizing lithium-iron phosphate (LFP) batteries licensed for U.S. production to keep costs low. Despite past struggles with its EV division, including a $1.3 billion loss in Q2 2025 and setbacks such as scrapping an electric three-row SUV and delaying the F-150 Lightning refresh, Ford is pivoting towards compact crossovers and pickups to better compete. The announcement reflects Ford's strategic shift to profitability and market share growth through affordable, software-defined vehicles and a more cost-efficient development process.