Celebrity Halloween 2025 Sparks Social Buzz, Backlash

Halloween 2025 has already begun and will stretch across two full weekends because Oct. 31 falls on a Friday, prompting early celebrity parties, themed galas and multi-day events. High-profile costume reveals are dominating social media, with examples including North West as a BABYMETAL member, Chlöe Bailey channeling Foxxy Cleopatra, Paris Hilton’s Britney Spears homage, and Janelle Monáe’s Beetlejuice, while Heidi Klum’s annual transformation remains highly anticipated. Platforms and analytics — notably Google’s Frightgeist and Instagram and TikTok trends — are driving searches and looks, and TODAY is covering mounting Halloween spending and live studio festivities. In Chicago, local culture is shaping costumes (DIY “dibs” and other Windy City ideas) and a Facebook network of haunt builders has mapped the region’s most elaborate home displays, with notable interest in the Netflix Kpop series Demon Hunters. The season’s spectacle continues to draw attention and commercial activity but carries reputational risks, as past celebrity costumes have provoked backlash for offensive or tasteless choices.