Aamir Khan's Film Grosses ₹250 Cr, YouTube Release Set

Aamir Khan is pioneering a new film distribution model by releasing 'Sitaare Zameen Par' exclusively on YouTube Movies-on-Demand starting August 1, 2025, after its successful theatrical run. The film is priced at Rs 100 in India and is tailored for 38 international markets, aiming to make premium cinema widely accessible and affordable. Subtitles and dubbed versions are provided to ensure inclusivity for diverse audiences. Khan has publicly criticized subscription-based OTT platforms as economically unviable and not effective in reaching the broader population, arguing that digital payments and internet penetration support this direct-to-digital approach. 'Sitaare Zameen Par,' a spiritual successor to 'Taare Zameen Par,' has already grossed over ₹250 crore ($30 million) globally. This move is seen as setting a new precedent for democratizing film consumption and expanding access to cinema.