Mexican Football Federation Fines Javier Hernandez for Sexist Remarks

Javier 'Chicharito' Hernandez, the Mexican footballer and former Manchester United striker, has been fined by the Mexican Football Federation (FMF) for posting social media videos that promote sexist stereotypes and violate the federation's gender and diversity policies. The FMF, along with Liga MX and Liga MX Femenil, described his remarks as a form of media violence against gender equality in sport and have initiated an investigation. Hernandez's videos urged women to "let themselves be guided by a man" and accused women of "eradicating masculinity," statements widely criticized as sexist and out of touch with modern society. Following public backlash, including condemnation from Mexico City’s President Claudia Sheinbaum, the FMF imposed a financial penalty and issued a warning, with the possibility of more severe sanctions if Hernandez repeats such behavior. The Gender and Diversity Commission emphasized its commitment to preventing and punishing such conduct while promoting education to combat stereotypes and violence. Hernandez's representative has not commented on the matter.