Hailey Bieber Shows Leopard Print Amid e.l.f. Beauty $1B Deal

Hailey Bieber has recently embraced a bold new fashion direction by wearing vintage leopard print, marking a departure from her usual minimalist style. She showcased this look at the 2025 Business of Fashion’s Business of Beauty Global Forum in Napa, California, donning a sleeveless minidress from Versace's Fall 1996 collection, complemented by Saint Laurent mules and minimal jewelry, highlighting her natural makeup. This appearance coincides with a significant professional milestone, as Bieber's beauty brand, Rhode, was acquired by e.l.f. Beauty in a $1 billion deal, with Bieber set to become Chief Creative Officer. Despite her career success and public attention, rumors about her marriage to Justin Bieber persist, with reports suggesting she seeks more support from him, especially after the birth of their son. Bieber's recent fashion choices, including the vintage leopard print, reflect a glamorous, 90s-inspired aesthetic that diverges from her previous neutral palette, signaling a confident evolution in her public image. Her rising profile was further solidified by her solo Vogue cover and active role in expanding Rhode’s presence in major retail outlets like Sephora.