Apple Admits AI-Powered Siri Delays Amid WWDC 2025 Overhaul

Apple has openly acknowledged significant delays and challenges in delivering its AI-powered overhaul of Siri, with software chief Craig Federighi stating the technology was not reliable enough to meet Apple's standards. The company is shifting its AI strategy toward embedding practical, privacy-focused AI features across its operating systems, such as real-time translation and AI tools for the Apple Watch, rather than focusing solely on a single Siri revamp. This pivot includes giving developers access to on-device AI models for creating new intelligent apps, signaling a more integrated and cautious approach amid internal turmoil and leadership changes. Despite these struggles, Apple has introduced new creative features for AirPods and improvements in call and voice isolation quality, which are currently in beta ahead of a full rollout. Industry analysts and former employees criticize Apple’s incremental and retrofit approach to AI, contrasting it with competitors who built AI assistants from scratch, contributing to investor frustration and a decline in Apple’s stock performance. Overall, Apple aims to balance innovation with quality control, but the delays and setbacks in the Siri upgrade highlight ongoing difficulties in adapting to the fast-evolving AI landscape.