Walmart Expands Medicare Advantage Digital Health Tools

Walmart has launched new digital tools and an AI-powered platform to help Medicare Advantage members better utilize their supplemental benefits when shopping online and in-store. Eligible customers can add their benefit cards to Walmart accounts, use targeted search filters, and scan items in-store for eligibility, streamlining benefit usage. The platform enables real-time tracking of remaining benefits and supports checkout for a mix of OTC medications, healthy foods, and general merchandise. The AI-powered Everyday Health Signals platform offers opt-in personalized nutrition guidance based on purchase history to promote healthier shopping decisions. These initiatives, launched in partnership with NationsBenefits, aim to reduce billions in forfeited benefits and address challenges faced by seniors on fixed incomes. Walmart’s move reflects a larger industry trend toward integrating healthcare and grocery benefits and follows its recent shift away from brick-and-mortar healthcare services.