Netflix Reveals Impact, Pavilion at WAVES 2025 Mumbai

Netflix reported a $2 billion economic impact in India from 2021 to 2023, with Indian content surpassing 3 billion hours of viewership in 2024. At the WAVES 2025 Summit in Mumbai, Netflix unveiled an immersive pavilion featuring VR simulations, live dubbing zones for shows like Squid Game and Heeramandi, and interactive fan experiences. The pavilion offers behind-the-scenes access to creative talent and underscores Netflix's commitment to building an inclusive, innovative entertainment ecosystem in India. Prime Minister Narendra Modi inaugurated the summit, highlighting India's growing status as a global hub for digital content and urging the creation of world-class Indian stories for international audiences. The WAVES Summit aims to showcase India's creative influence and position the country as a talent platform for the global entertainment industry. Netflix’s presence at the summit reflects its strategy to blend technology, culture, and industry dialogue in India.