NOTO Raises ₹21 Crore for Expansion Plans

NOTO, a guilt-free ice cream brand founded in 2019, has successfully raised ₹21 crore in a pre-Series A funding round led by Equentis Angel Fund, with participation from several investors including Inflection Point Ventures and notable individuals like John Abraham. The capital will be utilized to scale production, expand distribution, and launch offline stores, with plans to introduce new product lines and enhance its omnichannel strategy. NOTO aims to strengthen its presence in Tier-1 and Tier-2 cities while tapping into the growing quick commerce market. The brand specializes in low-calorie, no-sugar, and vegan desserts, catering to a health-conscious consumer base. With over 100 dark stores across 13 cities, NOTO is positioned to capitalize on the increasing demand for healthier food options in a rapidly growing market. This funding round marks a significant milestone for the company as it continues to compete against established legacy brands in the ice cream sector.