Los Angeles Sparks Face Backlash Over Player Promo Photo

The Los Angeles Sparks faced significant backlash after their social media team promoted a game against the Seattle Storm using a photo of rookie guard Sarah Ashlee Barker wearing a revealing black crop top rather than her uniform. Many fans criticized the post as sexualizing the player, expressing disappointment and concern, especially given the WNBA's efforts to promote women's sports positively. Some fans questioned the appropriateness of such promotional tactics, arguing they undermine the sport's integrity and send conflicting messages about female empowerment. However, others defended the Sparks and Barker, emphasizing individuality and criticizing the harsh reactions as overblown. Despite the controversy, the Sparks continue to see growing attendance and engagement, though the team lost the game to Seattle 98-67, with Barker contributing 12 points and 7 rebounds. This incident highlights ongoing tensions within women's sports marketing between appealing to audiences and respecting player representation.