Opera Philadelphia Introduces $11 Ticket Strategy

Opera Philadelphia has introduced a groundbreaking 'Pick Your Price' initiative, setting all ticket prices for the 2024-25 season at a minimum of $11, allowing patrons to pay more if they choose. This strategy, announced by newly appointed General Director Anthony Roth Costanzo, aims to make opera more accessible and address financial barriers that have historically limited audience reach. Since Costanzo took office, the company has raised over $7 million to eliminate debt and support this new pricing model. The upcoming season will feature a reduced schedule of 10 performances, down from previous years, including the American premiere of Missy Mazzoli’s 'The Listeners.' Costanzo emphasizes that this approach represents a necessary shift away from traditional high-ticket pricing, which can stifle innovation and diversity in audience demographics. The initiative is viewed as a bold step towards revitalizing Opera Philadelphia's engagement with the community.