Motorola Launches Moto Watch Fit, Priced at £89.99

Motorola has launched the Moto Watch Fit, a budget-friendly smartwatch that closely resembles the Apple Watch in design but is positioned as a fitness tracker with smart features. Priced at £89.99 in the UK, it features a 1.9-inch AMOLED display with 1,000 nits brightness, Gorilla Glass 3 protection, and a 16-day battery life, though actual endurance may decrease with GPS usage. The watch includes built-in GPS, heart rate, SpO2, and motion sensors, enabling it to track over 100 activities, including swimming, thanks to its 5 ATM and IP68 water resistance. Designed for Android users, it offers notification and music control but does not support third-party apps, voice calls, or onboard music playback. The device uses standard 22mm straps and weighs just 25g, combining an aluminum body with a plastic back and fabric band. Availability and pricing for markets outside the UK, including the US, have not yet been announced.