Dunkin’ Donuts Faces Backlash Over Genetics-Themed Ad Featuring Gavin Casalegno

Dunkin' Donuts has released a new commercial featuring actor Gavin Casalegno that references "genetics" in the context of his summer tan and enjoyment of their Golden Hour Refresher drink, which has sparked controversy similar to the earlier backlash over Sydney Sweeney's American Eagle "great genes/jeans" campaign. Critics and social media users have questioned the relevance of genetics to a beverage, with some interpreting the ad as tone-deaf or as an insensitive nod to controversial themes, leading to calls for boycotts. The ad features Casalegno describing his tan as a result of his genetics and color analysis, which many viewers found confusing or inappropriate amidst ongoing cultural sensitivity debates. This controversy aligns with the recent discussions about diversity and representation in advertising, as some have pointed out that both ads prominently feature attractive white actors amid a push for greater inclusion of minorities. Dunkin' Donuts described Casalegno's spot as a playful campaign, while public response remains divided, echoing the polarized reception of the Sydney Sweeney ad. The ongoing debate highlights the challenges brands face in navigating cultural and social issues in their marketing strategies.