MidOcean Partners Acquires GSTV from Rockbridge Growth Equity

MidOcean Partners has acquired GSTV, the nation’s largest video ad network at gas pumps, from Rockbridge Growth Equity, which will retain a minority stake. GSTV, formerly known as Gas Station TV, operates digital screens at over 29,000 gas stations nationwide, serving major advertisers and reaching consumers at the point of fuel purchase. The company has seen significant growth, expanding its presence and enhancing its data-driven advertising capabilities under Rockbridge’s ownership since 2014. The deal reflects increased interest in retail media networks as advertisers seek new, targeted channels, with GSTV well-positioned at the intersection of digital video, retail media, and data-driven out-of-home advertising. Despite the rise of electric vehicles, demand at gas stations has remained resilient, making GSTV's network attractive to brands targeting consumers likely to make additional purchases after fueling. MidOcean aims to further expand GSTV’s national footprint and programmatic capabilities in collaboration with Rockbridge.