Shubert Organization Partners Trafalgar on London's Largest New Theatre Since 1976

The Shubert Organization, the largest theater owner on Broadway, has partnered with Trafalgar Entertainment to co-own and operate the new 1,575-seat Olympia Theatre in London, marking its first direct investment in a London theater in 100 years. The Olympia Theatre, part of a £1.3 billion redevelopment of the historic Olympia exhibition complex in West Kensington, is set to open in 2027 and will be the largest new theater to open in London since 1976. The venue will feature modern amenities such as wider seats with more legroom, multiple bar spaces, premium lounges, private seating boxes, high-speed elevators, and over 80 toilets, aiming to enhance the live theater experience for contemporary audiences. Besides the theater, the redevelopment includes a 4,000-capacity music venue, hotels, offices, a cinema, restaurants, and a coeducational senior school affiliated with the BRIT School. Both organizations view this partnership as a strategic move to strengthen the cultural landscape in London and foster a global connection between Broadway and West End theater productions. While the first production at the Olympia has not yet been announced, Shubert's involvement suggests potential Broadway imports to the West End stage.