Subway Opens 'Happy Gilmore 2' Pop-Up Experience in Santa Monica

Subway has partnered with Netflix to create an immersive pop-up experience called the "Happy Place" in Santa Monica, California, celebrating the release of Happy Gilmore 2. This one-day event transforms a Subway restaurant into a country-club-style beer garden with mini golf, movie props, and photo opportunities that allow fans to relive iconic scenes from the film. Visitors can enjoy limited-edition Happy Gilmore Meals, collectible cups featuring characters from the movie, and a putting green inspired by the toughest holes from both Happy Gilmore films. The pop-up, open from noon to 7 p.m. on August 8, 2025, offers free admission with advance reservations encouraged due to limited spots. This innovative blend of dining and entertainment highlights Subway's move towards experiential marketing, aiming to enhance guest engagement beyond traditional advertising. Fans also have the chance to see cast appearances, making it a must-visit event for both movie enthusiasts and sandwich lovers.