Google Preserves Active goo.gl Links Beyond August 2025

Google has revised its plan to deactivate all goo.gl shortened URLs by August 25, 2025, deciding instead to preserve actively used links. While URLs that showed no activity in late 2024 and have been displaying a warning message will be deactivated as originally planned, all other goo.gl links will continue to function normally. This decision comes after Google acknowledged that many links are embedded across numerous documents, videos, and posts, and removing them could cause significant disruption. Users can identify whether their links will remain active by checking if the URL redirects without a warning message; if a warning appears, the link will stop working after the deadline. Google stopped creating new goo.gl links in 2019 but maintained existing ones until this updated approach. The company recommends transitioning inactive links to other URL shorteners before they are deactivated.