Roblox Launches Licensing Platform with Netflix, Sega, Lionsgate

Roblox has launched a new intellectual property (IP) licensing platform aimed at simplifying the process for IP holders to license their properties to creators on its platform. Major partners already involved include Sega, Netflix, Lionsgate, and Kodansha, offering popular titles such as Like a Dragon, Squid Game, Stranger Things, Twilight, and others for integration into Roblox experiences. The platform features the Roblox License Manager and a Licenses catalog, allowing rights holders to set licensing terms and revenue sharing models, while creators can browse and apply for licenses. Roblox aims to increase user engagement and revenue by expanding its IP offerings and onboarding more IP holders, with plans to open the License Manager to all eligible IP holders later this year. Despite this strategic initiative and strong stock performance, analysts have mixed outlooks, with some projecting a potential downside in Roblox's stock price, though the company maintains an 'Outperform' brokerage rating. This licensing platform is part of Roblox's broader growth strategy, which includes AI-driven enhancements and international expansion, targeting a diverse range of creators and experiences on its platform.