Apple Reports 13% iPhone Sales Growth Amid Tariff-Driven Buying Surge

Apple reported a strong June quarter with a 10 percent year-over-year revenue growth, driven primarily by double-digit sales increases in iPhones and Macs. CEO Tim Cook attributed approximately one percentage point of this growth to consumers rushing to purchase devices ahead of President Trump's tariff impositions, which led to fears of price hikes. Despite incurring $800 million in tariff costs during the quarter and anticipating an additional $1.1 billion in the next, Apple has mitigated some impacts by shifting a significant portion of iPhone production to India, now the top supplier for the U.S. market. While some analysts expressed concerns that sales growth was mainly due to tariff-related pull-ahead buying, Apple executives emphasized the strength of their product lineup and customer loyalty as the primary drivers. Overall, Apple achieved its best quarter since 2021, with an all-time high in active devices across categories and geographic segments, reflecting robust demand beyond tariff concerns.