Former NFL Star Steve Smith Critiques Bills WR Keon Coleman Amid Season Struggles

Buffalo Bills wide receiver Keon Coleman has faced significant criticism over his performance in the 2025 NFL season, particularly from former NFL star Steve Smith Sr., who has openly questioned Coleman's ability to be a true number one receiver. Smith highlighted Coleman's struggles with getting separation from defenders, running a limited route tree, and slow reaction times, which have led to a decline in targets and receptions since a strong Week 1 showing. Despite the criticism, Coleman has remained mostly silent, offering "no comment" when asked about Smith's remarks. The Bills' offensive system under Joe Brady emphasizes a balanced attack, which has meant fewer opportunities for Coleman amid a competitive receiving corps including James Cook and Khalil Shakir. While Coleman’s season stats show moderate production, fans and analysts alike have expressed frustration that he has yet to fully capitalize on his potential in a high-powered offense led by quarterback Josh Allen. The consensus is that while Coleman has shown flashes, he has not yet proven he can be the go-to receiver the Bills need, and there is skepticism about his future impact in the passing game.