Mattel Brick Shop Launches Hot Wheels Collector Builds

Mattel has launched its first product collection under the new Mattel Brick Shop brand in collaboration with Hot Wheels, offering enthusiasts buildable sets across three series: Speed, Elite, and Premium. These building sets feature authentic car details, real metal parts, and customization options, such as changeable wheels and licensed decals. Each set comes with an exclusive 1:64 scale die-cast Hot Wheels car, allowing fans to both build and collect. The Speed Series replicates high-performance racers, the Elite Series focuses on customizable iconic cars, and the Premium Series targets collectors with luxury builds like the Mercedes-Benz 300 SL. The initial seven sets are now available for pre-order at select global retailers and will reach stores this summer, marking a significant expansion of the Hot Wheels and Mattel brand experience. Mattel also hinted at plans to expand the Brick Shop to other brands in its portfolio in the future.