Accor to Add Treasure Island Las Vegas to Portfolio

Accor has signed a franchise agreement to bring the 2,884-room Treasure Island – TI Las Vegas Hotel & Casino into its Handwritten Collection, making it the company’s largest hotel worldwide and marking its debut on the Las Vegas Strip. Owned by Phil Ruffin, the property recently underwent a multimillion-dollar renovation and will retain amenities such as free valet parking and the Cirque du Soleil show Mystère. As part of Accor’s expansion into the U.S., the deal enhances its presence in the Americas, where it now has over 550 hotels. Treasure Island guests will benefit from Accor’s global sales, marketing, and distribution, as well as participation in the ALL loyalty program, which boasts over 100 million members. This move signals a significant step for Accor, which has traditionally had a more limited U.S. presence than competitors like Marriott and Hilton. Both Accor and Ruffin expect the partnership to honor Treasure Island’s legacy while attracting new generations of visitors.