Women's Rugby World Cup 2025 Nears Kickoff in Sunderland, Salford With Economic Boost

As the Women's Rugby World Cup 2025 approaches, England's squad has been announced, featuring key players from past triumphs including Natasha Hunt, Alex Matthews, Marlie Packer, and Emily Scarratt. Sunderland, a city with a rich history of producing England women's football stars like Lucy Bronze and Beth Mead, will host the tournament's opening match, with local leaders expressing excitement for the event and its expected £20 million economic boost to the region. Broadcasting of women's rugby in England is set to reach unprecedented levels in the 2025/26 season, with every Premiership Women's Rugby match being shown live across TNT Sports, BBC, and online platforms, significantly increasing the sport's visibility. Salford Quays is celebrating its role as a host city with a new mural by street artist Akse, depicting a local young rugby player and symbolizing the growing pride and potential in women's rugby. The tournament kickoff in Sunderland promises a carnival atmosphere with fan villages, live music, fireworks, and family-friendly entertainment, aiming to create a memorable experience for thousands of fans from around the world.