Mytheresa Secures EU Approval for YNAP Acquisition

Mytheresa has received final regulatory approval from the European Commission for its acquisition of Yoox Net-a-Porter (YNAP), with the transaction set to close on April 23, 2025. The merger will create a new entity named LuxExperience B.V., which will include Mytheresa, Net-a-Porter, Mr. Porter, Yoox, and The Outnet, aiming to become a leading global digital luxury group. Mytheresa's CEO, Michael Kliger, expressed optimism about the synergies and enhanced value proposition for luxury customers and brands that this merger will provide. The company is targeting a gross merchandise volume of €4 billion per annum by 2029. Financially, Mytheresa plans to improve YNAP’s profitability within 24 to 36 months, backed by a substantial cash position at closing. Analysts remain cautiously optimistic about the merger's potential impact on the luxury e-commerce landscape.