ITV Quiz Channel Launches, Replacing ITVBe

ITV launched ITV Quiz, a dedicated quiz channel, on June 9, 2025, replacing ITVBe across platforms including Freeview, Sky, Freesat, Virgin, and ITVX. The channel broadcasts popular and classic quiz shows such as Who Wants To Be A Millionaire? (hosted by Jeremy Clarkson), Wheel of Fortune (with Graham Norton), Tipping Point, Lingo, Tenable (with Stephen Mulhern), and Deal or No Deal daily from 9am to 1am. ITVBe's reality shows, like The Only Way Is Essex and The Real Housewives, have moved to ITV2. Viewers on Freeview may need to retune their TVs to access the new channel. Early viewer reactions have been mixed, with some praising the focus on quizzes while others call for greater variety and more classic game shows. ITV says the new channel aims to appeal to both devoted trivia fans and casual viewers.