Walmart Acquires Vizio, Secures Exclusive TV Sales from Amazon, Target

Walmart has gained a competitive edge over Amazon in same-day delivery, particularly in groceries, with nearly 48% of Walmart's grocery-only customers choosing same-day delivery compared to Amazon's 36%, leveraging its extensive store footprint to meet demand for instant convenience. In a strategic move to strengthen its retail exclusives, Walmart acquired the electronics brand Vizio for $2.38 billion in late 2024 and plans to make Vizio products exclusively available at Walmart and Sam’s Club, removing them from competitors like Amazon, Target, and Best Buy. Walmart aims to integrate Vizio’s SmartCast operating system into its Onn brand displays and develop new purchasing options through TV screens, further expanding its advertising business via Walmart Connect. This exclusivity marks a departure from typical private-label strategies by acquiring and controlling a well-known brand rather than creating a new one, positioning Walmart to enhance its omnichannel retail and media experiences. The move also reflects broader market dynamics affected by tariffs and supply chain shifts, with Walmart seeking to solidify its position amid growing competition in electronics and grocery sectors. Walmart executives highlight Vizio's customer-centric approach and profitable advertising model as key assets that align with Walmart's long-term growth and innovation plans.