Beats Pill Adds Navy Blue, Blush Pink Colors

Beats has expanded its Pill Bluetooth speaker lineup with two new colors, Navy Blue and Blush Pink, both priced at $149.99 and available exclusively at Walmart and Target in the U.S., respectively. The new colors are not limited editions and are expected to remain in the lineup. This update follows the speaker's successful relaunch in 2024, with Beats reporting record sales for the current model compared to all previous versions. The refreshed Beats Pill offers up to 24 hours of battery life, IP67 water and dust resistance, USB-C charging, and new features like Amplify and Stereo Mode for paired audio. To promote the launch, Beats has introduced a playful 'Pill People' campaign featuring animated characters inspired by WNBA star Angel Reese and F1's Daniel Ricciardo. The speaker aims to combine style, durability, and robust sound for outdoor activities.