Hailey Bieber’s Rhode Launches Hydrating Mist Campaign Featuring Harris Dickinson

Hailey Bieber’s beauty brand Rhode has launched its latest campaign for the new Glazing Mist, featuring acclaimed actor Harris Dickinson as its first male ambassador. Dickinson, known for his roles in 'Babygirl' and the upcoming Beatles biopic, was chosen for his unique appeal and to broaden Rhode's inclusive brand image, not to signal a shift to men's skincare. The campaign's black-and-white visuals present a chic, natural, and sporty aesthetic, highlighting Dickinson's star power without relying on gimmicks. Social media reaction has been overwhelmingly positive, praising both the casting choice and the campaign's understated sensuality. Rhode, recently acquired by e.l.f. Beauty for $1 billion, continues to make waves with innovative marketing and an emphasis on unisex appeal. The Glazing Mist, designed to deliver instant hydration and a dewy finish, will be available on June 24.