Mondelēz, Hershey Launch Limited Reese’s Oreo Cups, Cookies Nationwide

Oreo and Reese's have launched a highly anticipated collaboration featuring two new products: the Reese’s Oreo Cup, a peanut butter cup with Oreo cookie crumbs, and the Oreo Reese’s Cookie, a cookie sandwich with Reese’s peanut butter creme and Oreo crumbs. The Reese’s Oreo Cup will be a permanent addition to the Reese’s lineup, while the Oreo Reese’s Cookie will be available for a limited time before becoming a permanent Oreo product in early 2026. This partnership responds to strong consumer demand and social media buzz, with presales starting in August and nationwide availability beginning September 2025. Mondelez International and Hershey, the parent companies of Oreo and Reese’s respectively, aim to boost brand presence and consumer engagement through this collaboration amid a competitive snacking market. Both companies have reported mixed financial results recently, but product innovations and dividend increases have positively influenced their stock performances and investor confidence. The collaboration is viewed as a strategic move to capitalize on pent-up demand and invigorate sales in a slowing consumer spending environment.