Morgan Stanley Plans Crypto Trading on E*Trade Platform

Morgan Stanley is preparing to introduce direct cryptocurrency trading—such as Bitcoin and Ethereum—on its E*Trade platform, marking a significant expansion from its previous crypto offerings limited to ETFs and futures for wealthier clients. This initiative follows regulatory rollbacks and a pro-crypto stance under President Donald Trump, which have encouraged traditional financial institutions to enter the digital asset space. The bank is reportedly in early discussions and may collaborate with established crypto firms to build the necessary infrastructure, with a potential launch expected next year or in 2026. News of Morgan Stanley's move triggered immediate market reactions, including a surge in cryptocurrency prices and trading volumes, as well as heightened retail interest, signaling strong market anticipation and a broader trend of institutional adoption. Other major financial players like Charles Schwab and SoFi are also exploring crypto offerings, indicating intensifying competition in the sector. This development underscores the growing integration of traditional finance and digital assets, with potential long-term impacts on market sentiment and accessibility.