Swarovski and Erewhon Launch Crystal Wellness Tote

Swarovski marked its 130th anniversary by collaborating with Los Angeles retailer Erewhon to launch a limited-edition crystal-studded wellness tote and a shimmering juice collaboration available at Erewhon. The release reflects a broader market shift in which bags—from oversized, laptop-friendly totes to compact card holders and structured sling bags—are increasingly positioned as both practical essentials and fashion statements. The off-white Trader Joe’s tote has become an unlikely global icon in cities such as London, Paris, Tokyo and Seoul despite the chain having no stores outside the U.S. Luxury brands such as Aspinal of London are answering demand with polished, work-ready pieces like the Evergreen woven London Tote (big enough for a 15-inch laptop), while structured sling bags are trending for day-to-night versatility. Mass and niche retailers are exploiting varied materials (canvas, faux leather, textured finishes) and price points so shoppers can choose between commuter-friendly functionality and seasonal fashion statements.