YouTube TV Raises Subscription Price to $82.99

YouTube TV has announced a $10 increase in its monthly subscription price, raising it from $72.99 to $82.99, effective immediately for new subscribers and starting January 13, 2025, for existing users. This price hike, attributed to rising content costs and investments in service quality, marks a 137% increase since the service was launched in 2017 at $34.99. The adjustment aligns YouTube TV's pricing with competitors like Hulu + Live TV amidst a trend of 'streamflation' affecting various streaming platforms. User backlash has been significant, with many expressing frustration on social media and threatening to cancel their subscriptions. The increase adds to a series of price hikes, raising concerns about the affordability of streaming services compared to traditional cable options. YouTube TV maintains its commitment to delivering quality service and a vast array of channels but acknowledges the impact of these changes on its subscribers.