P&G to Raise U.S. Prices Amid Tariff Impact

Procter & Gamble (P&G) reported a 2% year-over-year increase in net sales to $20.89 billion and net income of $3.62 billion for its fiscal fourth quarter, while warning of a $1 billion impact from tariffs imposed by President Donald Trump in fiscal 2026. To offset these increased costs, P&G will raise prices by mid-single-digit percentages on about 25% of its U.S. products, including Tide, Charmin, and Pampers, starting in August. Executives communicated these price hikes to major retailers and noted that, while some costs will be absorbed through productivity improvements, the rest will be passed to consumers. The company also announced a major restructuring plan aimed at improving its cost structure and confirmed a CEO transition, with Shailesh Jejurikar set to succeed Jon Moeller in 2026. P&G cited cautious consumer behavior and slower market growth as ongoing challenges. The price increases will be accompanied by product innovations to maintain consumer value.