Pastor Expands Electronic DEI Protest to More Retailers

Pastor Jamal Bryant, senior pastor of New Birth Missionary Baptist Church in Georgia, is intensifying his campaign against major retailers scaling back diversity, equity, and inclusion (DEI) efforts. After a boycott of Target, Bryant is now urging an electronic protest against Dollar General, encouraging supporters to flood the company's communication channels rather than boycott, due to the store's importance in underserved areas. He accuses both Target and Dollar General of abandoning DEI commitments under political pressure and neglecting Black and low-income communities. The movement is expanding, with protests planned against other companies like Walmart and McDonald's. Nationally, organizations such as the Liaison Committee on Medical Education are also pulling back DEI measures, citing new state laws. These developments reflect wider tensions and debate over the future of DEI initiatives in the U.S.