Georgia Tech-UGA Football Series Launches Mercedes-Benz Stadium Sponsorship

Mercedes-Benz Stadium in Atlanta will host a new college football series called the Invesco QQQ Atlanta Gridiron Classic, beginning with the 2025 Georgia Tech vs. Georgia game on November 28. This game will mark the first neutral-site meeting of the historic "Clean, Old-Fashioned Hate" rivalry and is part of a broader effort to bring marquee college football matchups to the stadium annually. The series will also include the Georgia-Florida game in 2026, which moves from Jacksonville due to stadium renovations. Georgia will earn significant revenue from these games, totaling $17.5 million over two years. Meanwhile, Georgia Tech football faces a critical season under coach Brent Key, with a challenging 2025 schedule against top programs and a new athletic director expected, putting pressure on the team to perform and secure its standing in the ACC amid a new revenue model linked to performance. Additionally, Georgia Tech basketball is preparing for the 2025-2026 season with key non-conference and ACC matchups announced, reflecting the school's broader athletic ambitions.