Smithfield Launches National Pork Campaign Featuring Ben Schwartz

Smithfield Foods has launched a new national advertising campaign titled "We Speak Pork," featuring comedian Ben Schwartz as the voice of their pork products to attract Gen Z and Millennial consumers by highlighting the flavor and quality of their portfolio, including bacon and smoked hams. Meanwhile, Clever Carnivore, a Chicago-based cultivated pork startup, conducted its first West Coast tasting events showcasing its hybrid cultivated bratwursts, praised for their taste and lower production costs, ahead of a planned 2026 product launch. On a smaller scale, 3Be Meats in Bismarck, ND, offers popular thick-cut hickory smoked bacon from Midwest Pride, noted for its smoky flavor and satisfying texture. Additionally, a recipe from Hannaford's dietitian demonstrates an innovative way to incorporate blueberries into pulled pork, adding a fresh twist to traditional barbecue dishes. Together, these developments indicate both traditional and innovative movements in the pork industry aimed at expanding consumer appeal and product variety.